Objective

To increase the sales and maintain ACOS(Average cost of sales).

Challenges

To maintain the ACOS and scale up the sales at a same time.

Strategy

To understand the pattern of sales across last year and identifying the champion’s and loser’s products accordingly applying optimization strategy.

Outcome

We saw a 3% reduction in ACOS and 40% increase in sales.

3%
ACOS Reduction
40%
Increase in Sales

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