What is Influencer Marketing?
People consume videos more than ever before. You too might be streaming YouTube channels and love watching your favourite artists every day. If you are a regular, you must have observed these artists promoting certain brands, products or services through their video content.
And if you are someone who has made purchase decisions through it, you know the power of it already. Simply put, this is known as influencer marketing.
In this blog, we aim to help businesses, brands and company heads to understand why influencer marketing has the potential to help you grow and boost profits. As one of the best influencer marketing agencies in India, we present the top 10 benefits. Read on and make a decision today.
With business competition at its peak and everyone racing against time and at breakneck speed to become the industry leader, differentiation becomes an important factor. Amidst the clutter, it is essential that your customer may see you as a trustworthy brand.
Influencer marketers are people who are well-established names in the online platform with million-strong followers and loyalists. Thus, influencer marketing naturally helps to build the trust factor for your brand.
To compete and to become an authority is a great challenge and the ultimate goal. Social media platforms are a great place to establish brand authority. Influencer marketing is almost like the word to mouth marketing of the online world.
Endorsement through an influencer who is already an authority in the niche can be game-changing when executed well. It can change the brand perception, make it more recognizable among consumers and in the long run it can instantly grab attention.
If you are a big brand trying to build brand presence in the digital space or a small or medium business trying to scale, influencer marketing is helpful for all to build brand awareness.
Gone are the days when brand awareness was achieved only through TV commercials and advertisements. There are multiple online platforms which are engaging millions and millions of consumers, especially in a place like India. Thus, leveraging influencer marketing can reap immense benefits for you.
When you are using digital platforms to boost business and achieve sales targets, it is imperative that you reach the right audience. Influencer marketing helps in this regard. Let’s understand this with an example. Suppose you have a new electronic gadget you want to sell.
Now there are influencer marketers who are already known as experts in this niche. A large number of followers keep an update of all the latest in electronic gadgets through this marketer.
Now it is easy to imagine how a subtle endorsement from the said expert about your product can boost engagement. The reason is that you are targeting the right audience.
Another advantage of utilizing influencer marketing is the reach and visibility which is maximized. Access to the new generation of people is possible through social media platforms only.
This increases the value of your brand. How? Because the online folks can share your content further and thus your brand gains more visibility.
When compared to other advertisement platforms, digital strategies and plans, influencer marketing can be very cost-effective. It is important to note that the cost-saving will depend on multiple factors like the influencer you partner with, audience, execution of the plan etc.
You can always take the help of influencer marketing agencies in India to make it worth.
If you are already using social media platforms to promote content, influencer marketing will further help you bring great engagement.
The content shared by an influencer can be leveraged and promoted on your social media accounts as well. This multi-pronged strategy will ease the burden of developing strong content as well.
As per a report, 93% marketers use influencer marketing. 9 out of 1o believe it is an integral part of digital marketing. Moreover, the influencer marketing industry is booming and will reach 15 billion dollars by 2022 globally. Thus, it is a successful strategy which must be used by businesses.
Why influencer marketing is so successful? Because it delivers quick results in the form of leads and sales/conversions. As mentioned before you can reach the right audience. Thus it easily leads to conversion.
Opting for influencer marketing provides a long-term growth opportunity for businesses. Certain rules and standards must be set so that influencers can work only for a particular brand without hindering the complete growth aspect of that brand alone.
This is why you can partner with influencer marketing agencies in Mumbai like Mediallianz who can help you achieve your brand objectives, sales and profits.
You might be an established business or a small to medium company; influencer marketing can help you grow. Want to know how? Read top 10 benefits business can enjoy with influencer marketing.