Tolerating that your site has a high bounce rate is similar to tolerating that probably, your kid isn't the most attractive child in the schoolyard. Certainly, you think your little one is simply delightful (and to make sure we're clear, we're discussing your website now), yet when you head into Google Analytics to check the numbers, your bounce rate tells another story.
Now, the Internet is a place where users are active every minute and with the use of the right SEO agency in Mumbai, your website can rank in the top results of Google.
But before we start to discuss, what are the different ways to reduce your website’s bounce rate, let us discuss what exactly a bounce rate is?
Bounce Rate is characterized as the percentage of users that leave a page without any action, for example, tapping on a link, or making a purchase. High bounce rate is one of the most widely recognized conversion killers.
If most of your clients are forsaking your site on the primary page, at that point you don't get an opportunity to convert them into endorsers or clients.
Now, let’s take a look at the ways to reduce website bounce rate:
1) Make Your Content More Accessible with Smart Formatting
Ever navigated to a blog entry or page, just to find a huge, block of text? Provided that this is true, you definitely realize how bad influence it can have on the readers.
Regardless of whether your content is inconceivably important and totally special, it won't make any difference if your readers are running away just with the thought of sinking into a sea of words.
To enhance the formatting of your content, follow these ways:
Making use of these formatting way-outs make your content easily accessible and permits the user to skim your substance instantly to recognize points that are most relevant to them.
2) Optimizing Your Page Load Time
Out of all the problems causing the bounce rate to increase, website page load time is one of the main factors for increasing the bounce rate.
When a user visits your website and the website does not get loaded properly, it can make the users interests fade away in no time. According to a study, 47% of online users expect the website page to load in less than 2 seconds. Before you even think of looking at the content of your website pages, you need to make sure the visitors are able to see it before time.
3) Useful and Relevant Internal Linking Structure
Numerous individuals advocate for remembering many interior links in your content as an approach to decrease your bounce rate.
Despite the fact that this system can work well, as it gives Analytics that basic second snap to precisely quantifies Time on Page, it can also backfire by making your content to look shabby or modest.
Overdoing of internal linking can leave a bad impression on the users and can increase chances of high bounce rate. While choosing anchor text and internal linking, it should be relevant to the existing content and a logical internal linking strategy that can be created with the help of top-ranked SEO Company in Mumbai.
4) Rework on Your Product Pages
If you are offering too much information on your product pages, it can overwhelm your customers. If the information is less, it can lower the conversion rate of your website.
However, when you look at the opportunities for product optimization on the website’s pages, you might find a lot that will not only help you in decreasing the bounce rate but also increasing conversion rate.
5) Optimizing for Mobiles
Optimizing your website for mobile is one of the important factors that can help reduce the bounce rate of a website.
Launching a mobile-friendly website can be a difficult task, but it is crucial for the optimization of your website. Making your website mobile-friendly, regardless of the time, effort and expenses involved, it should be your first priority to add mobile optimization to the website.
Your brand image is the tip of the iceberg, which consumers are able to see and engage with. By hiring professional SEO services in Mumbai, you can work on anything and everything that takes to manage a website. Reduce your website bounce rate with these effective tips and enhance your business leads and profit in no time.