Why should you increase your digital ad spending more than traditional ads

Why should you increase your Digital ad spending more than Traditional ads?

Estimated Read Time - 3 mins

In the era of digitization, where people are switching to digital platforms, it is easier to get leads via online platforms than traditional methods. According to a recent study, in the coming years, the money spent on digital advertising will finally overtake the expenditure on traditional advertising. But what’s best for your business?? Spending budgets on digital platforms or implementing traditional old advertising techniques?

At Mediallianz, one of the top digital marketing agencies in Andheri, we work with a lot of businesses that have shifted their pendulum towards digital & social media platforms in the last 5-10 years. Why this has happened? 

Traditional media can be defined as media that existed before the rise of the internet which includes magazines, announcements, radio and broadcast TV, and regular postal mail. Digital media incorporates all that you see online – online publicizing, search engines, social media, video real-time features, and sites. 

Evolution of Digital Marketing & reasons for its growth:

Since Digital Marketing’s first hello to the world, it has always been about finding an edge to try and reach the targeted audience. This industry is moving with such a pace where new platforms like Facebook, Twitter, Instagram, and many others are introduced daily and bring along new strategies with them. 

Digital Marketing allows for precise target

In traditional marketing methods, TV advertisements appeared to whoever is viewing; the advertiser chooses a TV show whose crowd lines up the nearest to their clients. Radio is a similar way.

The dynamic idea of digital advertising permits you to offer promotions to be appeared to explicit clients—progressively. Not a particular arrangement of clients, yet a genuine person. In case you already know who your targeted audience is, it permits you to target them all the more productively and viably.

Digital Advertising offers flexibility across channels:

The success in digital marketing is due to “multi-channel”. With the help of digital marketing, content can be shared across a number of platforms, which means that you are no longer restricted to one platform, or whatever the traditional ad format was followed.

This works for every digital marketer. Take a short Vine video and form it into a video blog to offer more top to bottom data. Reconsider long-structure content by changing key information focuses or insights into an Infographic or a SlideShare introduction. Repurposing existing content is a success for both your system and your financial plan. 

It is everywhere and time-saving:

Everybody in advertising realizes that Mobile is far beyond being a trend. But there’s much more to digital marketing than just mobile and desktop. The best part about any digital marketing strategy is that it saves your time and effort. For example, if you can save one hour through the automation process, that one hour can be utilized somewhere else to enhance your business. 

Anything and everything online:

Ever wondered why people like to purchase and shop online? Because they can get anything with just one tap! Mobile provides an opportunity for marketers to promote their products at very cost-effective methods with a single click, which makes it easier for them to reach the targeted audience.

Summary

Since social media marketing is all about running digital campaigns. Twitter and Facebook are two leading platforms but Instagram, Youtube, and LinkedIn are also growing at a very fast speed by increasing their user base. New businesses rely on the internet, which increases the importance of digital marketing & advertising. Take your business game to the next level today by hiring a digital marketing company and saving your efforts. 

By - Team Mediallianz
Posted on 18th Sep 2020 - 10:00 am

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